About Me

My Journey into Product Design

Hi, I’m Juan, a product designer with over 20 years of experience turning complex systems into thoughtful, intuitive tools.

I started designing in the early 2000s, mostly for fun and creative projects, back when Flash sites were at their peak. Over the years, my focus shifted toward more complex systems: logistics, enterprise tools, and lately, human rights tech. Since then, I’ve evolved through every major shift in digital design, from table-based to the responsive web, and from mobile-first to now AI-powered interfaces. But what’s stayed the same is my focus: making powerful tools simple, humane, and usable.

Today, I lead design at Huridocs, where I help human rights defenders structure, manage, and preserve critical legal evidence. Whether it’s modernizing the Uwazi platform, designing secure tools for fieldwork, or making machine learning accessible to non-technical users, my work lives at the intersection of design, advocacy, and systems thinking.

I’ve also designed enterprise software for logistics, fintech, healthcare, and consumer products, collaborating with cross-functional teams around the world. I love messy problems, sharp constraints, and meaningful missions.

My approach

I’m hands-on and collaborative. I work best in small, mission-driven teams where research, prototyping, and iteration are part of the process, not an afterthought. I care as much about front-end feasibility and stakeholder alignment as I do about UX flow.

Tools come and go, but I believe good design is rooted in clarity, empathy, and relevance.

Skills & Expertise

Outside of Design

When I'm not doing research or designing interfaces, you can find me behind a camera, lost in a good book, or putting thoughts to paper. These pursuits continually sharpen my eye for detail, strengthen my storytelling abilities, and fuel the creative thinking that flows into my design work.

I'm always eager to connect with fellow designers, explore new opportunities, or discuss where product design is heading next. Feel free to reach out!